CURRENTLY VALIDATING THE IDEA
A practical crash course for product entrepreneurs
From Product to Pull
Build, position and market your product business online — without constantly relying on discounts, random content or guesswork.
You have a product. But getting people to actually want it is a different problem.
From Product to Pull is a practical crash course designed to help you understand how product, positioning, brand, content and marketing work together — and how to move from constantly pushing for sales towards creating genuine demand.
Join the Waitlist
Free to join. No commitment.
Having a product is the easy part.
Getting people to care is harder.
You might have a good product. But then the questions start:
What should I post?
Should I run ads?
Why aren’t people buying?
Should I discount?
How do I differentiate from competitors?
How do I take my offline business online?
The problem isn’t always that you need more marketing. Sometimes, you need to understand how your product, positioning, brand, content and marketing fit together.
From Push → Pull
Push
Discount
↓
Advertise
↓
Sale
↓
Discount again
↓
Advertise again
Constantly chasing the next sale.
Pull
Understand the customer
↓
Position the product
↓
Build the brand
↓
Create useful content
↓
Build trust
↓
Create demand
Give people a reason to choose you.
This doesn’t mean paid advertising or promotions are bad. It means understanding when and why they make sense. Before putting more money into distribution, you should understand the foundations that make people want to buy in the first place.
That’s what From Product to Pull is about.
A practical crash course for understanding how to build, position and market a product business online. Instead of giving you another list of marketing hacks, the course will focus on the thinking behind the decisions.
Product
→
Market
→
Positioning
→
Brand
→
Content
→
Marketing
→
Distribution
→
Execution
Course Outline
What we’ll explore
01
Understand Your Market
Learn how to think about your customer, their problems, alternatives and what actually matters to them.
02
Position Your Product
Understand how to make your product meaningful and differentiated instead of competing only on price.
03
Build a Meaningful Brand
Understand what a brand actually is, how brand positioning works and why a brand is more than a logo.
04
Turn Positioning Into Content
Learn how to turn your positioning and customer understanding into content people actually care about.
05
Move From Push to Pull
Understand how trust, positioning and content can create demand instead of relying on discounts and constant selling.
06
Understand Marketing Channels
Learn how to think about organic and paid marketing — and when different channels make sense for your business.
07
Think Beyond the First Sale
Understand customer experience, repeat purchases and long-term value in building a product business.
08
Start Again From Zero
A practical look at how Anurag would approach building a product business from scratch today.
Why I’m building this
Why am I building this?
I’m Anurag Chaklader. Before creating this course, I built my own product business, Desi, from scratch. I started at 20 with no mentor, no business school and no team telling me what to do. For nearly two years — from July 2023 to April 2025 — I built and operated the business completely online.
I had to figure things out by doing them. I learned about product positioning, brand positioning, marketing, content, customer psychology, operations and distribution. I made mistakes. I spent money on things that didn’t work. I watched competitors copy what we were doing. And through that process, I developed a much clearer understanding of how I would approach building a product business today.
“That’s what I want to share through From Product to Pull. Not theory from a textbook. Not promises of overnight growth. Just the frameworks, lessons and ways of thinking I’ve learned from actually building.”
— Anurag Chaklader
This might be for you if…
✓
You’re building a product business
✓
You’re planning to launch a product
✓
You have an offline business and want to go online
✓
You don’t know what content to create
✓
You’re unsure how to position your product
✓
You want to understand branding beyond logos and aesthetics
✓
You want to stop copying competitors and make your own strategic decisions
Probably not for you if…
✕
You’re looking for a get-rich-quick formula
✕
You want viral marketing hacks or guaranteed sales
✕
You’re looking for an advanced advertising course
✕
You expect someone else to build your business for you
✕
You’re not interested in actually testing and executing ideas
I’m validating this idea before I build it.
From Product to Pull doesn’t exist yet. I’m currently testing whether this is a problem that product entrepreneurs actually want help solving. I don’t want to spend weeks building a course in isolation and then hope people find it useful.
Instead, I’m starting with a small waitlist. If enough people are interested, I’ll build the first version and use the questions, problems and feedback from the founding group to make it as practical as possible.
Joining the waitlist is FREE.
You are not buying the course by joining the waitlist. There is no payment and no obligation. You’re simply saying: “I’m interested in this. Let me know when it’s ready.”
JOIN THE WAITLIST
Free to join. No payment. No commitment.
Questions
Frequently asked
Is the course available right now?
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Does joining the waitlist cost anything?
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What happens after I join?
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Why isn't the course built yet?
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How much will the course cost?
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When will the course be released?
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Is this a digital marketing course?
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Will this guarantee more sales?
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Interested?
I’m building this because I believe product entrepreneurs don’t necessarily need more information. They need a clearer way to connect the information they already have. If that’s something you’d find useful, join the waitlist.
JOIN THE WAITLIST
Free to join. No payment. No commitment.
From Product to Pull
by Anurag Chaklader
A practical crash course on building, positioning and marketing your product business online.
Join the Waitlist
© 2026 From Product to Pull